Stop hoping more marketing spend will be a silver bullet.
Fractional CMO leadership for established B2B companies: we get you the Golden BBs you need to win.
Advisory & Academic Engagements
FROM GROWTH QUESTIONS TO CLEAR, EXECUTABLE DECISIONS
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Growth rarely stalls because your company lacks ideas. More often, leadership has too many competing priorities, sales and marketing are working from different assumptions, and no one has a clear way to decide what deserves more time, money, or attention.
CGP works alongside your leadership team as an independent go-to-market decision layer. We identify where growth is actually constrained, pressure-test the available options, and turn what your team already knows about customers, markets, products, sales, and vendors into a practical system for making better decisions.
Diagnose before spending Identify the real growth constraint before adding another campaign, vendor, hire, or technology.
Prioritize with evidence Decide what to stop, start, continue, or defer based on business impact, confidence, and risk.
Build a system your company owns Connect leadership, sales, marketing, and outside partners around shared priorities, while keeping the market knowledge and decisions inside your business.
Outcome: Faster decisions, less wasted spend, clearer accountability, and a GTM system that gets smarter instead of starting over.
FROM GROWTH QUESTIONS TO CLEAR, EXECUTABLE DECISIONS
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Sound familiar?
- You spend meaningful money on marketing and can’t clearly connect it to revenue.
- Your vendor says, “marketing takes time”.
- Sales says the leads are poor. Marketing says sales doesn’t follow up. You’re stuck in the middle.
- Every new agency or vendor has to be re-educated on your business.
- Campaigns, tools, or hires didn’t deliver the return you were promised.
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Your best market knowledge lives in someone’s head, inbox, or a vendor’s folder.
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We understand. We’ve sat on leadership teams where marketing felt like a cost with no clear payoff. We join yours and take ongoing responsibility for leading marketing, so the routine management and decisions come off your plate.
Proven results
■ Recovered lost business. After losing 20% of its business and having its plan rejected by the board, we rebuilt the go-to-market and returned to growth within 18 months.
■ 3× target growth. Turned flat sales around by aligning sales and marketing with our attractive growth bet system, shortened sales cycles, optimized spend, and hit growth goals within 2 years.
■ $42,000/yr saved on SEO. After 18 months, a business owner was concerned about stopping SEO because he did not want to lose the customers it might be delivering. We discovered the provideder was not performing and leveraged the data they had built to execute with a $500/mo SEO solution.
■ Doubled leads in 3 months. An attorney’s website was hacked and Google Ads stopped working. With $900 we removed the hack then provided annual maintenance for $500/yr and SEO for $1,600/mo.
TESTIMONIALS
Leadership that Energizes Teams
“Tony’s optimism in the face of challenge is infectious with teams.”
Claus Jacobs - Vice President of Business Management, BASF
Bridging People & Process
“His unique approach sits right in the middle of being process-oriented and being people-oriented, so he has a great way of communicating complex and foreign ideas through simple and familiar terms.”
Andrew Digiacomo - Owner, Bluefire Marketing
Leadership Under Pressure
“Tony helps teams rise above the fray to solve problems.”
Consulting Partner
Marketing Excellence & Execution
“The level of expertise and professionalism that Tony brought to the project was as good as I’ve seen in 21+ years working in digital marketing and infrastructure.”
Edward Foster - Principal, Precision Digital
Transformational Leadership
“One of Tony’s notable strengths is his talent for helping our teams fully develop and refine their ideas. He skillfully applies frameworks that take our deliverables to new heights, consistently surpassing our client’s expectations.”
Seth Snyder - Consulting Director
Empowering Others
“Tony is kind and understanding. And most importantly, he showed me the inside ropes, gave me tutorials on internal resources I could tap into.”
Team Member
Strategic Clarity & Smarter Marketing Investment
“Tony helped us bring focus and structure to our marketing and growth strategy. Rather than recommending more marketing or expensive agencies, he helped us build a lean, targeted program aligned with our business priorities and budget. His approach has delivered real results, including greater digital credibility and inbound inquiries from companies discovering us through search and AI.”
Kevin O'Brien - EVP Business Development, The Integritus Group
Bridging People & Process
“His unique approach sits right in the middle of being process-oriented and being people-oriented, so he has a great way of communicating complex and foreign ideas through simple and familiar terms.”
Andrew Digiacomo - Owner, Bluefire Marketing
Leadership that Energizes Teams
“Tony’s optimism in the face of challenge is infectious with teams.”
Claus Jacobs - Vice President of Business Management, BASF
Transformational Leadership
“One of Tony’s notable strengths is his talent for helping our teams fully develop and refine their ideas. He skillfully applies frameworks that take our deliverables to new heights, consistently surpassing our client’s expectations.”
Seth Snyder - Consulting Director
Empowering Others
“Tony is kind and understanding. And most importantly, he showed me the inside ropes, gave me tutorials on internal resources I could tap into.”
Team Member
Marketing Excellence & Execution
“The level of expertise and professionalism that Tony brought to the project was as good as I’ve seen in 21+ years working in digital marketing and infrastructure.”
Edward Foster - Principal, Precision Digital
Leadership Under Pressure
“Tony helps teams rise above the fray to solve problems.”
Consulting Partner
NEED A FASTER, PROJECT-BASED START?
Jump Start Workshop
A fast, affordable way to get clarity. In just a few weeks, you’ll have your best growth paths identified with a practical action plan tailored specifically for your business. With 20+ years of experience across sales, marketing, and consulting, we quickly spot what matters most.
Outcome: Clear priorities and a roadmap for immediate wins.
Practical Roadmaps
Receive a detailed plan that matches your goals with the right people, tools, and approaches. Our roadmaps bridge the gap between your big ideas and real-world execution, while our product and project prioritization matrices ensure you’re investing in what actually works.
Outcome: Actionable plans, optimized resource allocation, and measurable results.
Expert Execution Support
Get things done. Whether through our direct expertise, trusted partners, or our global network of specialized consultants, we ensure your projects achieve their intended impact.
For instance, leverage our proven 4-phase go-to-market framework (Learn, Plan, Build, Execute). This approach breaks down silos between your marketing functions and aligns your team around clear milestones, from hypothesis to successful launch.
Outcome: Efficient execution, minimized risk, and sustained results.
NEED A FASTER, PROJECT-BASED START?
Jump Start Workshop
A fast, affordable way to get clarity. In just a few weeks, you’ll have your best growth paths identified with a practical action plan tailored specifically for your business. With 20+ years of experience across sales, marketing, and consulting, we quickly spot what matters most.
Outcome: Clear priorities and a roadmap for immediate wins.
Practical Roadmaps
Receive a detailed plan that matches your goals with the right people, tools, and approaches. Our roadmaps bridge the gap between your big ideas and real-world execution, while our product and project prioritization matrices ensure you’re investing in what actually works.
Outcome: Actionable plans, optimized resource allocation, and measurable results.
Expert Execution Support
Get things done. Whether through our direct expertise, trusted partners, or our global network of specialized consultants, we ensure your projects achieve their intended impact.
For instance, leverage our proven 4-phase go-to-market framework (Learn, Plan, Build, Execute). This approach breaks down silos between your marketing functions and aligns your team around clear milestones, from hypothesis to successful launch.
Outcome: Efficient execution, minimized risk, and sustained results.
HOW YOUR EXPERIENCE WILL BE DIFFERENT
Real-World Insights, Not Theory
Your customers’ operations and market cycles become the foundation of your approach. This creates momentum by connecting your efforts to what actually matters to them.
From Detractors to Drivers
Hidden obstacles in your team dynamics transform as skeptics’ pushback becomes valuable insights. You’ll solve problems that typical consultants miss by going around people and teams to build real momentum.
Access to the Right Experts, Every Time
Unlike firms that send whoever’s available, you get access to a network of thousands of specialized consultants worldwide as well as a small group of trusted partners. This means the exact expertise you need, precisely when you need it, whether it’s AI, marketing, sales, operations, finance, or technology.
HOW YOUR EXPERIENCE WILL BE DIFFERENT
Real-World Insights, Not Theory
Your customers’ operations and market cycles become the foundation of your approach. This creates momentum by connecting your efforts to what actually matters to them.
From Detractors to Drivers
Hidden obstacles in your team dynamics transform as skeptics’ pushback becomes valuable insights. You’ll solve problems that typical consultants miss by going around people and teams to build real momentum.
Access to the Right Experts, Every Time
Unlike firms that send whoever’s available, you get access to a network of thousands of specialized consultants worldwide as well as a small group of trusted partners. This means the exact expertise you need, precisely when you need it, whether it’s AI, marketing, sales, operations, finance, or technology.
SPEAKING ENGAGEMENTS
Anchor Speaking Engagements
Ensure your participants leave with the confidence and tools to turn their new knowledge into action.
Includes skills to persuade their leadership, prioritize initiatives, and drive change.