Cut wasted marketing spend by 50%+ and build your plan at the same time with a Fractional CMO+
Most B2B companies rush into advertising, hiring sales reps, or cold calling under pressure. That’s where expensive failure begins.
We right-size your marketing in as little as two weeks, then run strategy and execution in parallel, shipping work, aligning with Sales, and measuring what matters (SQLs, win rate, cycle time).
Our Fractional CMO+ model stops the waste and creates transparency, building a plan at your pace. We validate plans based on risk and track them through our Learn, Plan, Build, Execute process so we can tie success back to your strategic decisions. This aligns sales and marketing around what drives revenue, and right-sizes your resource and tech stack, so your spend drives pipeline, not regret.
The “+” means we go beyond typical fractional CMOs:
- Advisor/Orchestrator: to design and support the execution of a Go-To-Market Plan/Strategy over time through a risk-based approach, while providing vendor management.
- On‑call sounding board:9–5pm ET with 1–5 hour response for quick decisions
- Revenue Architecture: Build the foundation at your pace: ICPs, buyer journeys, and metrics that sales, marketing, and customers validate through real results
- Complete Coverage: See exactly where you have gaps across marketing's 5 functions and 14 roles because marketing isn't a job, it's an entire function
- MarTech Optimization: Cut tools that don't drive pipeline, maximize the ones that do
- Change Leadership: Make improvements stick using our proven Hearts → Minds → Habits framework
Most companies hire “a marketer” and wonder why growth stalls. Marketing requires 14 different skill sets. We help you identify which ones actually matter for your business.
Developed through 20+ years leading growth at BASF, DSM, and Ecolab, plus consulting at Grant Thornton.
CMO+ Go-To-Market Audit Session – $499 Investment
Pinpoint your GTM gaps. Fix leaks. Unlock momentum in 60 minutes.
You’ll walk away with:
- Survey-based assessment of your current sales and marketing alignment
- 60-minute guided diagnostic session identifying your #1 GTM gap
- 1-page roadmap with your clearest next actions
- Guided scorecard & diagnostic toolkit. No pitch. No fluff.
Recent Results:
- Reduced marketing spend by 60% and improved quality for supply chain company
- Uncovered buried value proposition for training firm with trouble articulating value to new clients
- Identified misunderstanding of VOC for industrial distributor resulting in revised sales training and improved alignment with customers, increasing retention.
- Uncovered clear market segmentation for professional services agency
Perfect for:
- Need clarity on why growth has stalled
- Want an objective assessment before investing in deeper work
- Are deciding between fixing sales, marketing, or operational issues
- Have limited budget but need expert guidance
Which best describes your role?
Choose the path designed around the growth decisions you own.
Fractional CMO+ for Sales Leaders
Build the marketing system your sales team needs to create pipeline, improve handoffs, and make better GTM decisions.
Fractional CMO+ for Business Owners & CEOs
Gain control of marketing priorities, spending, and execution without building a full internal marketing department.
CGP Support Model Coaching/ Compass / Launchpad / Operator
Fractional CMO support that turns visibility into pipeline.
CGP acts like a fractional CFO for marketing: pressure-test decisions, cut waste, and build a repeatable growth system. Typical clients reduce sales and marketing spend 50% up front while obtaining 20% sales increase over the first year.
Clarity → System → Execution
What you get (every tier)
Spend stewardship • decision clarity • vendor guidance • risk-based rigor
Best for
Founders/lean teams that need direction, a system, or an operator to run cadence.
Typical outcomes
Faster decisions • less rework • more relevant marketing produced • cleaner handoffs
Outcomes teams typically see (regardless of tier)
These are the outcomes we optimize for as we pressure-test decisions, reduce waste, and keep execution moving. Clients have seen up to 60% reductions in upfront marketing costs and 20% increases in sales over time.
| Outcome | What it looks like in practice |
|---|---|
| Spend discipline (avoid waste) | Stop/start/continue decisions that prevent premature tools, vendors, and campaigns. |
| Faster decisions | Shorter debate cycles with clearer trade-offs, assumptions, and next actions. |
| Less rework | Fewer false starts — segments, offers, and messages are pressure-tested before scaling. |
| More shipped per month | Decisions turn into finished assets and repeatable workflows, not just conversations. |
| Conversion infrastructure | Visibility work connects to capture + follow-up so interest becomes meetings (not leakage). |
| Alignment + clearer handoffs | Sales/marketing/vendor coordination improves: owners, definitions, and “what happens next” are explicit. |
Choose your operating model
| Tier | Primary process mechanism | Best for |
|---|---|---|
| GTM Audit (CMO+) | 60-min diagnostic + scorecard toolkit | Quick clarity on the #1 growth constraint before investing in deeper work, plus suggestions on lower-cost resources that may match current state. |
| GTM Coaching Group | Monthly 60-min group coaching + 60-min 1:1 | Founders and small business owners who want a monthly GTM “operating room” for decisions, priorities, and a clear next-30 plan (without a full retainer). |
| Compass | Clarity + direction | You’ll execute internally and want sharper decisions + spend triage. |
| Launchpad | Build the system (with you) | You know what to do but it isn’t getting done; we build the backbone + ship assets together. |
| Operator | Build + run the system | You want a managed cadence, scorecard, partner governance, and follow-through. |
What determines where Launchpad lands in the range
The range is driven by scope size — specifically how many customer–product–market combinations we're building and pressure-testing in parallel. Each combination increases research, assumptions, risk logging, and shipping load.
| Sizing levers | How it expands the work |
|---|---|
| # of segments / offers in scope | More ICPs, proof points, objections, and messaging variants to pressure-test and ship. |
| # of channels / pipeline motions | Each motion adds workflow, handoffs, templates, measurement definitions, and sequencing. |
| # of stakeholders to align | More interviews, decisioning cycles, and change management to keep execution moving. |
| Always included | What it means |
|---|---|
| Spend stewardship (stop / start / continue) | Cut waste and redirect effort to higher-leverage moves. |
| Decision clarity | Force priorities, trade-offs, and explicit next actions. |
| Partner guidance | Evaluate vendors/partners and tighten scope + accountability. |
| Risk-based rigor | Increase rigor where revenue impact is high; keep everything else moving. |
What’s always included (the CGP signature)
2-week quick-start timeline
First 2 weeks (quick start)
| Step | What happens | Output you can forward |
|---|---|---|
| 1) Baseline | Review initiatives, spend, handoffs, and gaps (what’s running vs noise). | Stop/Start/Continue + open questions |
| 2) Prioritize | Select the next 1–3 moves that matter (and what we defer). | Next-30 plan with owners + sequence |
| 3) Set cadence | Set weekly rhythm, agenda, decision log, and minimum measurement. | Weekly operating rhythm + decision/risk log |
| 4) Activate visibility | Align on the fastest credible presence (typically LinkedIn + SEO foundations). | Publishing plan + first set of priorities |
Measurement note: CGP enforces definitions and cadence and tracks risk based planning; Operator includes running the weekly scorecard.
Pricing principle
We don’t force you into one pricing model. We are flexible and can run small projects as needed to boost performance.
Support for execution is available when outsourcing is not practical option
For times you do not want to farm out marketing, we have CGPagency to scope builds (CRM design, outbound implementation, launch support) and is priced separately based on scope and complexity. Click Here to learn more.
Third-party vendor oversight
At times, we will help pull in optimal vendors based on your needs or when you’re already paying outside vendors directly, agencies, contractors, freelancers, or platform specialists. CGP pulls them into the plan so they’re working with your strategy, not around it. We brief independent vendors on the strategy, tactics, and current priorities, and hold them to scope and follow-through.
Third-party vendors providing client-specific services are contracted and paid directly by you. CGP provides the strategic oversight, coordination, and accountability layer on top.
What's included
- Brief vendors on strategy, segments, and current priorities so their work fits the plan
- Align scope and deliverables across vendors to avoid overlap or gaps
- Coordinate handoffs between vendors and your internal team
- Performance check-ins against agreed outcomes (not just activity)
- Single accountable point of contact for issues and escalations
Vendor oversight fees (full-service providers)
Tiered by the monthly fees + media spend CGP oversees:
| Program size (monthly fees + media) | Oversight fee |
|---|---|
| Under $1,000 | $150 / month |
| $1,000–$2,000 | $250 / month |
| $3,000–$5,000 | $500 / month |
| $5,000–$20,000 | $1,000 / month |
| Above $20,000 | 5% of managed spend, capped at $3,000 / month per vendor |
Operational Tools
CGP may utilize standardized operational tools and platforms to deliver services efficiently. Such tools may, at Client Growth Partners’ discretion, be included within service fees or passed through to Client at cost.
How ownership changes by tier
| Operating element | Compass | Launchpad | Operator |
|---|---|---|---|
| Weekly alignment session | ✓ | ✓ | ✓ |
| Decision support + prioritization | ✓ | ✓ | ✓ |
| Async access (email/text) | ✓ | ✓ | ✓ |
| Between-session analysis + synthesis | — | ✓ | ✓ |
| Build the GTM system (ICP/offers/channels/messaging) | Internal validation | Secondary research included | Secondary research included |
| Scorecard cadence | Review / interpret | Review / interpret | Run the scorecard |
| Cross-team coordination with follow-through | — | — | ✓ |
Measurement & validation (clear ownership)
| Operating element | Compass | Launchpad | Operator |
|---|---|---|---|
| Weekly alignment session | ✓ | ✓ | ✓ |
| Decision support + prioritization | ✓ | ✓ | ✓ |
| Async access (email/text) | ✓ | ✓ | ✓ |
| Between-session analysis + synthesis | — | ✓ | ✓ |
| Build the GTM system (ICP/offers/channels/messaging) | Internal validation | Secondary research included | Secondary research included |
| Scorecard cadence | Review / interpret | Review / interpret | Run the scorecard |
| Cross-team coordination with follow-through | — | — | ✓ |
CMO+ Jumpstart Workshops (Investment: $7.5K, ~30 days)
Instead of paying $60-80K for a full GTM strategy, purchase the specific components that address your immediate challenges.
Option A: Market or Product Prioritization & Management
What You Get:
- Data-driven prioritization framework (up to 3 key products or markets)
- Framework for managing quantifiable and intangible decision-making elements
- Prioritization based on a clearly defined, standardized set of criteria (agreed upon at project start)
Ideal if you:
- Have up to 3 core products or markets needing clear prioritization
- Require external validation to confidently move forward
- Need structured prioritization without excessive complexity
Option B: Market Entry Analysis
What You Get:
- Market sizing & entry feasibility
- Profitability and investment scenarios
- Market/customer readiness validation
- Execution roadmap (tasks, owners, timelines)
Option C: Marketing & Sales Alignment
What You Get:
- Customer relationship & influence mapping
- Value chain & event-based marketing alignment
- Clear execution strategy with OKRs and KPIs
- Execution roadmap (tasks, owners, timelines)
Perfect if You:
- Experience misalignment between marketing and sales
- Seek repeatable, structured sales and marketing processes
Full GTM Strategy (Investment: $70 to $120k, 3 - 4 months)
Comprehensive market entry strategy with research, planning, and execution roadmap
What You Get:
Phase 1: Market Analysis & Customer Insights (6-8 weeks)
- Internal stakeholder alignment and kickoff workshop
- Voice of Customer (VOC) research with 8-12 external interviews
- Market segmentation and prioritization matrix
- Industry trend analysis and opportunity identification
- Competitive landscape assessment
- Prioritized list of target markets with supporting data
Phase 2: Competitive Strategy & Positioning (4-5 weeks)
- Deep dive into 2-3 priority market segments
- Detailed competitor profiles and SWOT analysis
- Value proposition development for each segment
- Sales channel strategy and partner recommendations
- Market entry requirements and investment analysis
- Go/no-go recommendations with risk assessment
Phase 3: GTM Execution Plan (2-3 weeks)
- Customer journey mapping and persona development
- Messaging framework aligned to pain points
- Content strategy and asset requirements
- Marketing plan outline
- Sales enablement strategy and tools
- KPIs, OKRs, and ROI measurement framework
Deliverables Include:
- Comprehensive GTM strategy document
- Market research report with primary and secondary data
- Financial models and business case
- Implementation roadmap with timelines and owners
- Marketing and sales playbooks
- Executive presentation for board/investor readiness
Perfect if You:
- Are launching a significant new product line or entering new markets
- Need rigorous analysis to support major investment decisions
- Require primary research and validated market insights
- Want a complete strategy with coordinated sales and marketing assets
- Need board or investor-ready documentation
- Have budget for comprehensive strategic engagement
What Makes This Different from Our Other Services:
- Primary Research: Includes 8-12 customer interviews and market validation
- Full Business Case: Complete financial modeling and ROI projections
- Asset Development: Coordination of marketing collateral and sales tools creation
- Implementation Support: Detailed execution plans with change management considerations
- Cross-functional Alignment: Comprehensive approach across product, sales, marketing, and operations
Note: This is our most comprehensive offering. If you need specific components without the full engagement, consider our Jumpstart Workshops ($6-7.5K) for focused assessments or GTM Roadmaps ($22K) for detailed planning without primary research.
Fractional CMO+ Retainer
Hands-on leadership + enablement, sized to your needs
Tier 1: Light-Touch Advisor
What You Get:
- Monthly leadership sessions (strategy, priorities, revenue alignment).
- Funnel, KPIs, and project visibility reviews.
- On-call access for sounding board questions.
- Quick-turn on projects, campaign troubleshooting, or vendor reviews without starting from scratch each time.
- Specialist bench access: Tap into my trusted network of niche experts (creative, digital, research, 1000s of global specialized consultants, etc.) only when needed, no bloated overhead.
Outcome:
- Keeps leaders confident, avoids wasted spend, and ensures Sales & Marketing stay aligned without adding overhead.
Perfect if You:
- Companies with capable managers who need executive guidance and accountability. Investment: Tailored to the scope and level of involvement your team requires.
Tier 2: Embedded Leader
Lite +
- Weekly leadership involvement (strategy + execution oversight).
- Hands-on work with Sales & Marketing teams.
- Change management using Hearts → Minds → Habits framework.
- Ongoing reporting, OKRs, and board-level updates.
Perfect if You:
-
Best for companies in transition, rapid growth, launching new products or innovations, or in need of structure.
Investment: Tailored to the scope and level of involvement your team requires.