Sample of B2B Strategy Services
Maximizing Martech ROI: Streamline Tools, Optimize Resources, Enhance Outcomes.
Companies often use multiple marketing technology (martech) tools, but it can be difficult to determine where functionalities overlap, what resources are needed to use these tools effectively, and where opportunities for streamlining exist.
Additionally, as companies hire more staff focused on digital operations, there is often a gap in expertise, with individuals excelling either in technology or in business acumen.
Gain insights into technology and resource requirements to significantly improve staff capabilities and increase in business impact.
CGP's Marketing Technology Assessment will:
- Determine the current available features, utilization, and costs associated with marketing technologies.
- Establish documentation that allows for quick assessments of technology gaps throughout the customer journey.
- Estimate the necessary resources needed to effectively utilize the existing and available martech features.
By optimizing the expenses, knowledge, and value of martech tools through a standardized approach, companies can achieve economies of scale and improve business outcomes throughout the organization.
From Noise to Clarity: Supercharge Your AI Journey
Whether you need support choosing an AI product or
implementing it, we have your back.
- AI Technology Fit Assessments - what in your business will be replaced, augmented, or discontinued.
- AI Training - ever wonder why the chatbot on a website can't give you a straight answer? This is the step they do not tell you about in the sales pitch. You have to collate the domain knowledge of your team then monitor and train your system. Our advanced processes will seamlessly complete this step for you or support your team to mange the task.
- Team Training - our experts will ensure your team is fully capable of leveraging your AI tools for maximum return.
B2B Manufacturing: Business Growth and Optimization Consulting
- Marketing Technology Analysis
- Business Process Transformation
- Go-to-Market Strategy
- Procurement Spend Analysis
- Change Management
- Design Thinking (R&D and Marketing)
- Product Development and Launch
- Channel Strategy
- Public Speaking
Turnaround Solutions: Optimizing CPG and Chemical Manufacturing Operations
We have consultants who specialize in assisting private equity firms with the optimization and transformation of food and beverage manufacturing operations. Our experienced team of operations and quality consultants have a proven track record in turning around even the most complex and distraught plants. With a keen ability to identify quality risks and improve manufacturing efficiency, we provide a clear path to success for your investments.