🎯 CMO+ Jumpstart Workshops (Investment: $7.5K, ~30 days)
Get a focused assessment and action plan for your specific GTM challenge in 30 days
Option A: Go-to-Market Plan-Lite
What You Get:
- 50+ Page AI Driven Go-to-Market Workbook
- Value proposition & competitive positioning
- Buyer personas & engagement strategies
- Quick financial viability assessment
- 12 months of implementation support (30-min monthly calls)
Perfect if You:
- Need a strategic framework without $60K+ consulting fees
- Have a market or product idea but lack an execution strategy
- Want data-driven direction but will execute and validated internally
Option B: Market Entry Assessment
What You Get:
- Feasibility analysis for new market/channel entry
- Vendor/partner identification and initial validation
- High-level investment requirements and ROI projections
- Risk assessment and mitigation strategies
- Structured go/no-go decision framework
- 12 months of implementation support (30-min monthly calls)
Perfect if You:
- Are considering new distribution channels (DTC, partnerships, etc.)
- Need to validate market expansion before major investment
- Have been exploring options but lack time for thorough assessment
- Want vendor recommendations without lengthy RFP processes
➕ Jumpstart Add-On: Vendor Validation/Spend Optimization Mini-RFP
What You Get:
- Structured vendor capability validation
- mini-RFP with transparent pricing and capabilities
- Confirmed vendor matches for your specific needs
Pricing:
- Base fee: $6K–$10K (complexity-based)
- Optional success fee: 25% of validated procurement savings
🌍CMO+ Roadmaps (Investment: $22K, 4–6 weeks)
Instead of paying $60-80K for a full GTM strategy, purchase the specific components that address your immediate challenges.
Option A: Market or Product Prioritization & Management
What You Get:
- Data-driven prioritization framework (up to 3 key products or markets)
- Framework for managing quantifiable and intangible decision-making elements
- Prioritization based on a clearly defined, standardized set of criteria (agreed upon at project start)
Ideal If You:
- Have up to 3 core products or markets needing clear prioritization
- Require external validation to confidently move forward
- Need structured prioritization without excessive complexity
Option B: Market Entry Analysis
What You Get:
- Market sizing & entry feasibility
- Profitability and investment scenarios
- Market/customer readiness validation
- Execution roadmap (tasks, owners, timelines)
Perfect if You:
- Want detailed validation before entering new markets
- Need to confidently commit resources to market expansion
Option C: Marketing & Sales Alignment
What You Get:
- Customer relationship & influence mapping
- Value chain & event-based marketing alignment
- Clear execution strategy with OKRs and KPIs
Perfect if You:
- Experience misalignment between marketing and sales
- Seek repeatable, structured sales and marketing processes
Full GTM Strategy (Investment: $70 to $120k, 3 - 4 months)
Comprehensive market entry strategy with research, planning, and execution roadmap
What You Get:
Phase 1: Market Analysis & Customer Insights (6-8 weeks)
- Internal stakeholder alignment and kickoff workshop
- Voice of Customer (VOC) research with 8-12 external interviews
- Market segmentation and prioritization matrix
- Industry trend analysis and opportunity identification
- Competitive landscape assessment
- Prioritized list of target markets with supporting data
Phase 2: Competitive Strategy & Positioning (4-5 weeks)
- Deep dive into 2-3 priority market segments
- Detailed competitor profiles and SWOT analysis
- Value proposition development for each segment
- Sales channel strategy and partner recommendations
- Market entry requirements and investment analysis
- Go/no-go recommendations with risk assessment
Phase 3: GTM Execution Plan (2-3 weeks)
- Customer journey mapping and persona development
- Messaging framework aligned to pain points
- Content strategy and asset requirements
- Marketing plan outline
- Sales enablement strategy and tools
- KPIs, OKRs, and ROI measurement framework
Deliverables Include:
- Comprehensive GTM strategy document
- Market research report with primary and secondary data
- Financial models and business case
- Implementation roadmap with timelines and owners
- Marketing and sales playbooks
- Executive presentation for board/investor readiness
Perfect if You:
- Are launching a significant new product line or entering new markets
- Need rigorous analysis to support major investment decisions
- Require primary research and validated market insights
- Want a complete strategy with coordinated sales and marketing assets
- Need board or investor-ready documentation
- Have budget for comprehensive strategic engagement
What Makes This Different from Our Other Services:
- Primary Research: Includes 8-12 customer interviews and market validation
- Full Business Case: Complete financial modeling and ROI projections
- Asset Development: Coordination of marketing collateral and sales tools creation
- Implementation Support: Detailed execution plans with change management considerations
- Cross-functional Alignment: Comprehensive approach across product, sales, marketing, and operations
Note: This is our most comprehensive offering. If you need specific components without the full engagement, consider our Jumpstart Workshops ($6-7.5K) for focused assessments or GTM Roadmaps ($22K) for detailed planning without primary research.
Fractional CMO+ Retainer
Hands-on leadership + enablement, sized to your needs
👥 Tier 1: Light-Touch Advisor
What You Get:
- Monthly leadership sessions (strategy, priorities, revenue alignment).
- Funnel, KPIs, and project visibility reviews.
- On-call access for sounding board questions.
- Quick-turn on projects, campaign troubleshooting, or vendor reviews without starting from scratch each time.
- Specialist bench access: Tap into my trusted network of niche experts (creative, digital, research, 1000s of global specialized consultants, etc.) only when needed, no bloated overhead.
Outcome:
- Keeps leaders confident, avoids wasted spend, and ensures Sales & Marketing stay aligned without adding overhead.
Perfect if You:
- Companies with capable managers who need executive guidance and accountability.
Investment: Tailored to the scope and level of involvement your team requires.
💡 Tier 2: Embedded Leader
What You Get:
Lite +
- Weekly leadership involvement (strategy + execution oversight).
- Hands-on work with Sales & Marketing teams.
- Change management using Hearts → Minds → Habits framework.
- Ongoing reporting, OKRs, and board-level updates.
Perfect if You:
- Best for companies in transition, rapid growth, launching new products or innovations, or in need of structure.
Investment: Tailored to the scope and level of involvement your team requires.
🌟 Specialized Service Offers
🧩 Vendor Validation & Market Entry Package
What You Get:
- Extensive vendor validation with RFP
- Supplier-business alignment
- Negotiation support and validated agreements
Perfect if You:
- Require thorough supplier vetting and pricing clarity
- Enter complex markets with extensive validation needs
Investment: Starts at $35K+, complexity-based
💡 Innovation Readiness & Product Launch Process
What You Get:
- Structured GTM validation process
- Measurable commercialization checkpoints
- Alternative, low-investment paths (trials, pilots)
- Repeatable innovation validation embedded in your process
Perfect if You:
- Launch new products or innovations
- Need a structured launch process to reduce risk and waste
Investment: Starts at $25k+, complexity-based
👥 Generational Leadership Transition Alignment
What You Get:
- Executive decision-making style alignment
- Clear prioritization & decision frameworks
- Comprehensive roles and accountability (RACI)
- Rapid executive buy-in and clarity
- Comprehensive cross-functional executive hand off checklist
Perfect if You:
- Navigate generational leadership shifts
- Experience stalled projects due to executive misalignment
Investment: $15K–$25K | Timeline: 4–6 weeks
ADDTIONAL SERVICES TO ENABLE GROWTH
AI Executive Key Note or Workshop
What You Get:
- A 60-minute, high-impact keynote tailored to your leadership team
- Insightful trends on AI's role in chemical/distribution industries
- Real-world examples across procurement, sales, customer service & operations
- Live Q&A with your team
- Delivered by specialized experts in BOTH manufacturing and AI
Perfect if You:
- Want to energize your executive or board team on what's real (and what’s hype)
- Need to spark smart, cross-functional conversations about AI’s role in growth
- Prefer insight-rich, accessible content, not generic tech futurism
Built in Partnership With:
- Partners, depending on your business stage and internal readiness, you get access to boutique consultants, professional services teams, or global software developers.
It’s been universally well received — even by folks already deep into AI. One Chemical Industry Executive told us:
"It was good for everyone to see the gap in understanding and usage — even the ones who thought they were ahead."
Extend the session to a workshop to leave with a prioritized list of AI initiatives for your business and many times a practical a AI solution same day.
EXECUTIVE STRATEGY SESSIONS
Our Executive Strategy Sessions are designed to cut through the noise of this economy, get your team on the same page, and motivated to improve. You leave with a prioritized initiative execution plan to set a solid foundation for your business over the next period. The process is broken down into three key phases:
1. Pre-Workshop Preparation:
We start by assessing your current state and engaging with key stakeholders to ensure everyone is aligned and ready for the workshop. We also provide simple thought provoking prework to enhance in session ideation. This preparation sets the stage for a focused and productive session.
2. Workshop:
Over two days, we facilitate a dynamic workshop that brings your team together to explore market opportunities, prioritize initiatives, and plan resource allocation. Day 1 focuses on aligning on the current state and generating ideas, while Day 2 is dedicated to prioritizing those ideas and planning for execution.
3. Post-Workshop Activities:
After the workshop, we work with you to turn the strategies into action. This includes creating a roadmap for your initiatives, ensuring the right resources are in place, and providing ongoing support to monitor progress and adjust as needed.
By the end of our Executive Strategy Sessions, your organization will have a clear and actionable plan to move forward with confidence.
GO-TO-MARKET AND MARKETING PLANS
In today's competitive market, launching a new product or entering a new market can be fraught with uncertainty. Our Go-to-Market and Marketing Strategy Plans are designed to provide a clear path to success.
We work with you to create comprehensive marketing strategies that effectively reach your target audience and drive growth.
Our strategic approach helps you navigate market complexities, reducing the fear of the unknown and instilling confidence in your go-to-market efforts.
STRATEGIC RETAINER AGREEMENT
Leaders often need a trusted thought partner and an extra set of hands to navigate complex challenges and seize opportunities. At the same time, marketing professionals with narrow functional experience may require upskilling to drive comprehensive demand generation and achieve financial targets.
Our Strategic Retainer Agreement is designed to meet these needs, providing tailored support to both leaders and marketing teams.
Responsive Engagement:
- Email and Phone/Text Support: Receive prompt responses during business hours (9 am to 5 pm, Monday through Friday). This ensures you have timely access to expert advice and support when you need it most.
Direct Access to Expertise:
- Idea Generation and Planning: Leverage Tony’s extensive experience for brainstorming sessions, strategic planning, and uncovering potential pitfalls.
- Example: Need to justify a $100k tradeshow? Tony can help you consider all angles, mitigate risks, and build a strong business case.
- Example: Reviewing your internal communications plan for gaps? Tony can provide insights on effectively sharing your vision and roadmap with cross-functional teams.
Identification of Valuable Resources:
- Templates, Articles, and Methods: Access a wealth of resources to support your needs, including:
- Portfolio prioritization techniques.
- Sales or marketing team effectiveness and assessment frameworks.
- Roadmap templates tailored for different audiences.
Flexible Project Support:
- Short Project Work: Benefit from discounted rates for short projects (1-2 hours) such as building roadmaps, creating executive slides, and conducting quick research.
- Discounted Expert Interviews: Leverage our global network discount for AlphaSights.
Continuous Improvement:
- Regular Reviews and Reports: Quarterly and annual retrospectives.
Benefits of Our Retainer Agreement:
- Thought Partnership: For leaders, having a trusted advisor to brainstorm with and plan strategically can make all the difference. Tony’s insights and guidance help you navigate complex challenges, seize opportunities, and drive your organization forward with confidence.
- Skill Enhancement for Marketing Teams: Upskilling your marketing team ensures they can drive comprehensive demand generation initiatives. Tony provides the perspective from multiple marketing functions, helping your team build more effective plans and hit financial targets.
- Timely and Practical Support: With prompt responses and access to a wealth of resources, you can address challenges quickly and effectively. Whether it’s resolving a bottleneck or developing a new strategy, you have the support you need at your fingertips.
OPTIMIZE YOUR BUSINESS
Marketing Technology Adoption and Rationalization
Getting ROI from marketing can be daunting, especially when faced with a myriad of tools and platforms.
Our Marketing Technology Adoption and Rationalization services help you optimize your tech stack, enhancing performance, eliminating inefficiencies, and focus on demand generation.
CGP's Marketing Technology Assessment will:
- Determine the current available features, utilization, and costs associated with marketing technologies.
- Establish documentation that allows for quick assessments of technology gaps throughout the customer journey.
- Estimate the necessary resources needed to effectively utilize the existing and available martech features.
By optimizing the expenses, knowledge, and value of martech tools through a standardized approach, companies can achieve economies of scale and improve business outcomes throughout the organization.
Whether you're adopting new technologies or rationalizing existing ones, we alleviate the stress of unused or misused tools, ensuring your investments drive value and support your business goals.
PROCUREMENT SPEND ANALYSIS AND ACCOUNTS PAYABLE AUDIT
In these uncertain economic times, with hiring constraints and a year of intense focus on top-line sales, optimizing your company's spending has never been more critical to your strategy planning. Are you ready to gain an immediate and profound insight into your spending habits and seize valuable opportunities for cost optimization? Look no further than our Procurement Spend Analysis services – the essential solution to rapidly boost your procurement efficiency and profitability.
Why Choose Our Procurement Spend Analysis Services?
- Financial Clarity
- Optimize Spend
- Flexible Approach
Our Procurement Spend Analysis Process:
- Build a Baseline Report
- Vendor and Purchaser Collaboration
- Efficient Implementation
- Measure P&L Impact
In addition to our Procurement Spend Analysis services, we offer an Accounts Payable risk assessment to further lower costs from your procure-to-pay process. During the procurement baseline period, we conduct a battery of tests, including:
- 🔍 Duplicate Payment Review
- 📦 Active Vendors without Activity
- 📜 Multiple Supplier Terms
- 📑 Open POs
- 💰 Discounts Not Taken
- 🌐 Strategic Sourcing Opportunities
Don't let inefficiencies drain your company's resources. Take control of your procurement and reduce costs with a Procurement Spend Analysis strategy and Accounts Payable risk assessment.
TACTICAL SUPPORT
PROJECT ORGANIZATION AND PRIORITIZATION
Managing multiple projects across your company can be overwhelming, leading to frustration and inefficiency.
Our Project Organization and Prioritization services provide the clarity and structure needed to ensure the buy-in of your full team and timely execution.
By organizing and prioritizing your projects for visibility and resource allocation, we help reduce team frustration and improve overall productivity.
Our approach brings order to chaos, enabling you to focus on what matters most and drive meaningful progress.
TRANSFORMATION AND CHANGE MANAGEMENT
Change is be daunting. It's natural for teams to feel anxious about the unknown and reject change.
Our Transformation and Change Management services provide the support and guidance needed to navigate these transitions smoothly. We prepare your teams for change, reducing anxiety and ensuring a seamless implementation.
With a comprehensive approach that includes communication planning, tools, training, and continuous support, we help your team embrace new ways of working and thrive in a dynamic environment.
RESOURCE SUPPORT AND STAFF AUGMENTATION
In today’s business environment, teams often find themselves stretched thin, juggling their core responsibilities with the demands of ongoing projects. Even when your team has the necessary skills, they might need additional support to meet deadlines and achieve project goals. That’s where our Resource Support and Staff Augmentation services come in.
We provide the support you need to:
- Plan, Initiate, and Manage Projects: Our experts help you get your projects off the ground and ensure they stay on track from start to finish.
- Resolve Project Bottlenecks Promptly: Encountering a roadblock? Our experienced professionals can quickly identify and resolve issues to keep your projects moving forward.
- Augment Staff with Specific Skills: Whether you need supply chain specialists, Salesforce adoption experts, or spend analysts, we can augment your team with the specific skills required to meet your project needs.
Why Choose Us?
- Access to Industry Experts: We connect you with top-tier professionals, including industry experts as well as 1000s of former MBB and Big 4 consultants, who bring extensive experience and knowledge to your projects.
- Beyond a Staffing Agency: Unlike traditional staffing agencies, we offer a tightly-knit group of global consultants who collaborate regularly, sharing the latest industry and technology advancements.
- Rapid Deployment: We can staff any project within 1 to 2 weeks, ensuring you have the resources you need when you need them, whether for short-term stints or long-term engagements.
- Advanced Tools and Methodologies: In addition to our individual approaches and experience our team has access to, and are constantly enhancing, the same cutting-edge tools and methodologies, providing you with the best possible solutions and insights.
INDUSTRY SERVICES
Anchor Speaking Engagements
As your conference draws to a close, ensure your participants leave with the confidence and tools to turn their new knowledge into action.
Tony Simas's Anchor Speaking Engagement is designed to tie everything together, providing a powerful conclusion that equips attendees with practical methods to persuade leadership, prioritize new ideas, and implement change effectively.
Tony's engaging and insightful presentations draw on his extensive research and real-world experience, offering attendees leading practices for changing habits and driving adoption of new initiatives. Whether it's helping participants understand how to integrate what they've learned with their existing priorities or providing strategies to overcome resistance to change,
Tony's anchor sessions leave a lasting impact.
What to Expect:
- Persuasion Techniques: Learn proven methods to effectively communicate and persuade leadership to adopt new ideas and initiatives.
- Prioritization Strategies: Gain insights on how to prioritize new initiatives alongside existing projects, ensuring a balanced and strategic approach.
- Change Management Practices: Discover leading practices for changing habits and driving successful adoption of new processes and technologies.
- Actionable Insights: Receive practical tools and methods that can be immediately applied within your organization to drive meaningful change.
Benefits:
- Empowered Participants: Equip attendees with the confidence and tools to take action.
- Strategic Alignment: Help participants integrate new ideas with existing priorities for a cohesive strategy.
- Effective Change Management: Provide attendees with leading practices to successfully drive change within their teams and organizations."
- Client Testimonials
- Ensure a Powerful Conclusion
Turnaround Solutions: Optimizing CPG and Other Manufacturing Operations
We have consultants who specialize in assisting private equity firms with the optimization and transformation of food and beverage manufacturing operations. Our experienced team of operations and quality consultants have a proven track record in turning around even the most complex and distraught plants. With a keen ability to identify quality risks and improve manufacturing efficiency, we provide a clear path to success for your investments.
Growth and Optimization Service Summary
- Executive Strategy Sessions with Initiative Execution Plans
- Go-to-Market and Marketing Strategy Plans
- Initiative & Project Ideation and Execution
- Procurement Spend and Accounts Payable Analysis
- Marketing Technology Adoption and Rationalization
- Transformation and Change Management
- Design Thinking and Agile Management (R&D and Marketing)
- Product Development and Launch
- Channel Strategy
- Public Speaking
From Noise to Clarity: Supercharge Your AI Transformation
Whether you need support choosing an AI product or
implementing it, we have your back.
- AI Technology Fit Assessments - what in your business will be replaced, augmented, or discontinued.
- AI Training - ever wonder why the chatbot on a website can't give you a straight answer? This is the step they do not tell you about in the sales pitch. You have to collate the domain knowledge of your team then monitor and train your system. Our advanced processes will seamlessly complete this step for you or support your team to mange the task.
- Team Training - our experts will ensure your team is fully capable of leveraging your AI tools for maximum return.